mdh1967
New Member
Paying $50,000 to Warner Brothers to use the name and likeness of their Road Runner cartoon character (as well as a "beep, beep" horn, which Plymouth paid $10,000 to develop), and using the Chrysler B platform as a base (the same as the Belvedere, Satellite, and GTX), Plymouth set out to build a back-to-basics muscle car. Everything essential to performance and handling was beefed-up and improved; everything nonessential was left out. The interior was spartan with a basic cloth-and-vinyl bench seat, lacking even carpets in early models, and few options were available - just the basics such as power steering and front disc brakes, AM radio, air conditioning (except with the 426 Hemi) and automatic transmission. A floor-mounted shifter (for the four-speed) featured only a rubber boot and no console so that a bench seat could be used. The earliest of the 1968 models were available only as 2-door pillared coupes (with a B-pillar between the front and rear windows), but later in the model y
