This is gonna end up like the gear oil thread a little while back. A lot of it is personal preference. Almost all newer cars are roller engines, a lot use synthetic with he computer advising when to change it. I switched all my older vehicles to 15W40 Diesel oil several years ago when the phosphorus and zinc was cut way back in oil for pollution control. When it first happened there were tons of horror stories about new flat tappet cams and lifters "wiping" and ruining engines with metal particles.
Oil was blamed as the culprit and then a little more info came out that a lot of cams and lifters (including some name brands) were imported and may not have had the quality control that the cam companies were used to. The combination of substandard quality and lack of phosphorus and zinc were the issues.
I use Comp Cams break in additive for new flat tappets for the initial break in and the first oil change. After that, I trust the diesel oil to get the job done. I use just about ANY name brand oil 10W30 for break in with the additive then switch to the diesel oil.
Just as an aside, Shell has purchased the Quaker State and Pennzoil brands. I'd just about bet that there is probably not a nickles worth of differece in their additive packages. All have had great quality and brand loyalty for years. Go with what's on sale! Maybe save a few bucks!